Propaganda in Advertising

Kmart advertisement uses the  following propaganda technique
  COMMON MAN: They want people to come and buy from there  so that is why they choose common people who are suggesting other people to come and shop from them. The common people telling  that it is good and cheap to do christmas shopping from Kmart, they can find everything from Kmart. 
GLITTERING GENERALITIES: They used their slogan "There is smart and there is Kmart smart" which is reffering that people will get cheap and better things from Kmart and it is a smart decision to buy from there. And they invite other people to come and buy from them.